Sales & Marketing

Marketing with AI

Use AI to understand audiences, personalize campaigns, and create relevant content faster. Optimize targeting, channels, and budgets using real-time insights. Improve customer engagement and deliver measurable marketing growth.

3 sessions 5 hours Certificate-ready
Marketing with AI
Outcome

What learners will build

Use AI to understand audiences, personalize campaigns, and create relevant content faster. Optimize targeting, channels, and budgets using real-time insights. Improve customer engagement and deliver measurable marketing growth.

Curriculum

3 sessions

01
Module 1

Translate business priorities into audience-led journeys and coherent campaign plans.

02
Module 2

Plan coordinated channels, audiences, and governed content production with AI.

03
Module 3

Automate lifecycle journeys, measure incrementality, and optimise campaigns through evidence-based performance loops.

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